Deviation Report

Before releases advertisements, lots of exercises will be done in Media Planning. According to Media Plan, Release Orders (RO) will be sent to Media for telecast of advertisements. Due to various reasons, all advertisements will be not telecasted according to RO issued to Media. In most cases, Media themselves do not know exact telecast detail of all advertisements telecasted themselves.
In Deviation Report, we will assure you that your advertisements are telecasted as per your Release Orders (RO). If any advertisements are not telecasted as per your RO, the detail of deviation is available in Deviation Report. This report is very much helpful to audit TVC releases, at last your advertising investment.